The conference, which was produced by the Motion Picture Association, National Association of Theatres, LA movies studios and NYC distribs, and key PR gurus Terry Curtin and CAA Head of Motion Picture Marketing Megan Crawford, is one of the first in-person events for the motion picture industry which showcased theatrical distributors (big and small) summer slates.
UPDATED following 1:38PM post: The former governor of California and Terminator franchise star made a big splash today at “ The Big Screen Is Back” conference to exclaim, “The big screen is back, ladies and gentleman!” Arnold Schwarzenegger then led the whole auditorium at the AMC Century City 15 in a chant of “We are back! We are back!”
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